If you know how to do it, the answer is yes, you can get some good traffic to your website from the social media. However, for that to happen, you will have to take care of a few things. That should not be too hard if you have been around for sometime. Here are a few tips that you should consider when you want traffic from the social media:
Know your audience
It starts with the audience if you would like them to follow you on twitter or like your page on Facebook or even follow you on LinkedIn. You see, if you post uninteresting comments on any social media platform, you will be wasting time.
Research carefully, follow other people on your niche so that you can know what topics are trending on your niche, what most people are talking about all the time so that you can dig in and get some quality traffic. Remember, people will only be interested if what you have to offer tickles them. It is your duty to find out what is trending.
It is important to ask questions such as:
- What does the audience want?
- What topics could be interesting to them?
- How would they love the content delivered?
- Where does majority of the audience come from so that you can use words and language relevant to them.
Get the right people
This is very important, especially for Twitter. When you start thinking that it is all about the numbers only, then you start thinking wrong. You need the right followers, that is, people who are interested in what you post. On facebook, you will know whether you have interested people when they share and like your posts, or when they comment on them. On twitter, you will know that you have the right followers if they re-tweet your texts.
Where can you find such people? Well, on many platforms. For example, you can get such people from referrals by others, from blogs and from other blogs when you guest blog.
Learn how to engage the people
Engage the people who show interest in your social media postings, tweets and comments. Hold a conversation with them, ask them questions, let them know that there is a person behind that computer. Let them feel engaged on a one on one basis. Know how to solicit feedback from people. That way, your following will increase.
If you have a blog, make sure that you post relevant content, well written, fresh and great for people to find something to come back for all the time. Once you have hyped so much about something on your Facebook page, you want to send people to your blog or website so that they can find valuable information. Make sure that everything stays that way.
Time your activity
You need to know how to time your social media activity, especially because not everyone is online at the same time. When it is day in your city, in another city, it is dark. Therefore, you will need to know how to time your social media activity so that you can get to as many people as possible.