3 Things To Know about How to Get the Most Out Of Social Media Marketing
You know that the audience is readily found on the social media sites, but you simply do not know how to get the most benefit out of your marketing campaign. The good thing is that it need not be very hard if you know what you are about, and if you know how to use the different sites to your advantage.
Do your research carefully
It is important to note that not every social media platform will be good for your business. For example, Twitter is great when you are launching a new product or service into the market. You can use it to post short tweets about the features of your product and get immediate response. How should you post the most effective tweets on this micro blogging platform? How many characters are most appropriate? This is a lesson for another day. Remember, you will be connecting with millions of people across different platforms and therefore it is vital to use wording that is easy to remember.
Facebook can be used to exchange comments with your fans. Creating a page is free and you can interact with your fans at the most appropriate times. It may be a bit harder to mange as compared to twitter, but the good thing is that you will know immediately what your fans think about your new product or service and if there is any disgruntled person, you can address their complaint right there.
Instagram is used for businesses that appeal to the sense of sight. It is mostly about pictures and therefore if you are in the fashion, cake and cookery industries, this is where you will want to post your images.
LinkedIn is widely regarded as a gentle giant, maybe because it is not as widely known as its two counterparts twitter and Facebook, yet at the same time, this network cannot be ignored. It is not that it is not well known, it is only that it is targeted at professionals mostly. Professionals know LinkedIn very well. At some point in your business, you will need to hire additional members of staff. You can get such easily on LinkedIn.
Social media marketing is not free
The notion out there is that social media marketing is free of charge and this is quite wrong because that is not the case. Just because signup is free, it does not mean that you will attain much success if you do not want to pay for the promotion of your products and services. Besides, the saying goes that… “If it is not free, then it is not worth having”. Somehow, you will not invest as much energy on a free platform as you would on a paid one. When you pay for your ad on Facebook for example, it will be promoted to reach many more fans. Be ready to pay, you will not regret the investment.
Be ready to market 24/7
This is where most people miss the mark. Social media marketing is not a regular job, because it must run 27/7, everyday. Most of the people that you will be targeting will be online during the off hours. Be ready to keep some odd hours during your social media marketing campaign.