Editorial policy
This page explains how we decide what goes on CouponSwift and how we write it.
What a store page is for
A CouponSwift store page has one job: help you pay less at that store. It lists the working promo codes and deals, then answers the questions people have at checkout:
- Which plans does the discount cover?
- Does it apply to renewals?
- How does billing work, and what's the refund policy?
- Where do I enter the code?
Store pages are not reviews and not sales pages. We don't rank stores against each other there, and we don't write copy designed to push you towards a purchase.
How we write
- Store-specific facts, not filler. Answers about prices, billing cycles, refunds and payment methods come from the store's own published pages. If we can't confirm a fact, we leave it out.
- Plain language. Short sentences, no hype. If a discount applies only to the first invoice, we say so.
- Codes live in the coupon list only. Explanations, FAQs and guides never contain the codes themselves. The list is the one place codes appear, so they can be checked and expired properly.
- Corrections. When a reader or a store tells us something is wrong and we confirm it, we fix it.
Labels and numbers
- "Verified", success rates, usage counts and dates are shown only when they come from real data. We don't show default or placeholder numbers. See How we verify coupons.
- The discount in a page title is taken from a code currently listed on that page.
Independence and money
We earn commissions when readers buy through our links (How we make money). Commercial relationships don't decide:
- whether a code is listed,
- whether it's labelled Verified,
- what our answers say about a store's billing, renewals or refunds.
Stores can't pay to have negative facts removed.