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Email Marketing: Pay for Performance
Email is high-ROI, but tools like Mailchimp or ConvertKit get expensive fast as you grow. They punish you for success—the more subscribers you have, the more you pay.
The strategy here is to use extended trials to build your initial revenue stream before the bill hits. A 30-day trial gives you time to set up your automations and start selling.
Optimization Tips
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Prune Your List You pay for every email address on your list, whether they open your emails or not. Regularly delete inactive subscribers. If they haven't opened in 6 months, they are costing you money for zero return. Cut them loose.
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Start Simple Don't buy the "Pro" plan for features you *might* use. Stick to the basic plan until you actually need the complex automation. Most newsletters run perfectly fine on the starter tiers.
